New Members And Making Money - Free Essay Example

Sample details Pages: 7 Words: 1996 Downloads: 3 Date added: 2019/04/04 Category Society Essay Level High school Tags: Gang Violence Essay Did you like this example? Jim Jones made everyone welcome and feel as if they had a purpose. He accepted the ones who were not accepted elsewhere. His job was full time and he used his work in all aspects of his life. He helped people win campaigns and in favor he had a seat on specific housing boards. New members and making money: People of all races joined the Peoples Temple. Young children, college students, and the elderly came in by the masses. It was a giant wave of new membership and rebirth of the people. They were told to sell all of their luxuries, their houses, to live in one community, and to give one hundred percent of their paycheck to the temple. Don’t waste time! Our writers will create an original "New Members And Making Money" essay for you Create order Doubt and questioning punished: People were questioned about their actions at every meeting. The congregation would decide their punishment which ranged from verbal abuse to actual fighting. Doubting or questioning the temple, and leaving without permission was punished. You would be turned in by other family members or friends if you were heard speaking about questions or wanting to leave. Mind numbing techniques: Mind numbing techniques involved denunciation of members within group meetings, one girl was forced to stand naked and be described by others. They lived together in a community and could barely talk. All luxuries were avoided, such as sleep, so they were easily persuaded. Control over everything in their lives: The members of the Peoples Temples were completely controlled by Jim Jones. They were always being watched and since all of their financial ties were out of their hands, they had nothing to run to. When they went to the remote Jonestown in the middle of the jungle on another continent, they had no access to the outside world. The only information they heard was Jim Jones orders and sermons playing on speakers 24/7. Elitist mentality: Their elitist mentality placed them above others who were unaccepting. They were the ones who were going to be saved and they deserve peace. The Peoples Temple had an elitist mentality because they were not accepted by everyone else and Jones needed to prove their worth and capability. Us-versus-them mentality: The outside community and relatives of the temple members were against the cult. They believed that they were being held against their will and that there was deception beneath the public eye. Jim Jones gave his people an elitist mentality and when they were in Jonestown, he specifically said they could not leave because the outside world was turning against them. Everyday as Jones went more insane, he told his people of the destruction and pain the United States was bringing to them. Leaders not held accountable: Jim Jones was the head of the Peoples Temple. He could hit, drink, sleep with whoever, and do whatever he wanted. His rules did not apply to him and there was no one above him to check his power. When the Governor and the media attempted to leave, he had them killed. He knew the US would come after him so he killed all of his people. Jim Jones took a shot to his head but never had to pay the price on Earth for abusing and murdering his members. Justifies unethical things they do: Jones justified his unethical things with religion, the state of humanity, and for peace. His religious cause was that he would be whatever power you wanted him to be. This made giving every ounce of your possessions, time, and body to him. He said the state of humanity was homosexual but he was the only heterosexual. When he raped one of his female members he stated that he was doing it for her and for her peace. When he murdered all of his people, he said it was for peace. That the children did not deserve war and that it would be not suicide, but an immaculate version of it, like myarters. Get rid of their previous life: The members of the Peoples Temple completely removed who their previous lives. As the temple grew, more full time positions opened within and people left their previous jobs. People moved across the country and across the world with no contact, leaving their families behind. As the members moved into mass communities, their future and selves were shaped by Jim Jones. Devote all of their time: All of the members time were devoted to Jim Jones and his cause. They helped the community but took no luxuries such as sleep. The people worked and worked and worked for Jones. When the article about the ex-members was going to be published, people dropped their entire lives within a day to move and be fully committed to the Peoples Temple in Jamestown. Only socialize with cult members: Socialization with the outside world was frowned upon. Outside influences could persuade members to see the insanity, attempt to leave, and show the dark truth of the cult. Even socialization within members had to be thought-through. Words of questioning and doubt led to public humiliation and scrutiny. Guilt is used to control members: Guilt was used in connection with the lack of sleep. Members were tired and tried to outdo each other in simplistic lives. Lack of necessary resources for proper functioning led people to be easily swayed. People would speak of sleeping 1.5 hours but others would scoff at them when they stated they only slept for 1. Guilt was also used to keep the members in and keep them from leaving the temple because they would be doing a disservice to integration, helping the elderly, and supporting the community. People joined the Peoples Temple because they were welcomed. Everyone was let in and it was a hopeful, energetic place. It was an accepting religious community. Its functions were to help the elders in the community, provide equality for all races, and to remove social class boundaries. It was a socialist society where equality and supporting others was its main cause. It was so appealing because of all its opportunities. People were being healed and had everything they needed provided to them. It was a large pot of money if you invested everything you had in it. Whatever you needed, Jim Jones would make sure you got it. Problems some of the members of the Peoples Temple faced were: inability to leave, deceit by members, abuse, false information, lack of power, and fear. At Jonestown, Jones said that people could leave, but only with permission, and the leave was never permanent. The idea that he said you could leave, was false; once you were in the cult, you were in it till the end. Many members were deceived by their husbands, wives, children, neighbors, and friends. If someone slipped a note to the media or told their wife they were leaving, the person would turn them in and they would be punished. Punishment was another issue. Public meetings where members stood and told of their sins were common, but the other members and Jones would verbally and physically abuse them. Women were raped by Jones and Jones would suggest that the people remain abstinent and/or be homosexuals. Many people joined the temple in happy marriages and they were ruined by him. When in the jungle, the only information about the outside world came from Jones. Jones fed them his lies and his paranoia. The people had no power against Jim Jones, and if they spoke against him, no one would join the person who told their opinion. Fear of death and punishment was rampant as Jones became more ill. Jim Jones was appealing because he was younger and accepting. He took care of the peoples basic needs and was very persuasive. He kept his promises and was fully committed to his work. He did what he said he was going to do and his outer image was one that made huge, elegant nursing homes for the elderly members of the temple. If the people invested their money now, they would be taken care of now, but spoiled in luxury later in life. His followers were so devoted because they saw the compassionate and energetic community. The members were like a family everyone wanted to join and learn from. Everyone had a place and Jim Jones welcomed all people. Based on the PBS documentary World in the Balance India faces a problem of exponential population growth. They need to minimize the birth rate of each family to only two children in order to keep the country stable with resources. An issue is the idea of male supremacy. Birth control is being taught and given, and women are taking control. In the past, female babies have been aborted and wifes are in danger from childbirth. Husbands and families pressure wives to have at least two sons to insure the survival of the family name. Japan is facing the issue of a population decline. Most of the population is over 60 years old and will soon die. The young generation who is at the age to marry and reproduce do not prioritize that. Women are more in the workforce and want to wait before settling down. The elderly have to take care of themselves. With the death of this generation, the population will have a significant decrease in numbers and that can upset the global economy. Kenya is also having issues, they are expected to be one of the most populated countries within the upcoming centuries. However, HIV and AIDS run rampant. Women have to sell their bodies and abortions are dangerous. Women get paid more for not using condoms so many become infected and die. The vaccines to prevent this are now becoming more common, but are in high demand. The high death rate makes the exponential population growth fluctuate and be unpredictable. Luhnow, David. 400 Murders a Day: The Crisis in Latin America. Wall Street Journal, 21 Sep. 2018, pp. A.1. SIRS Issues Researcher, https://sks-sirs-com.proxy071.nclive.org. Latin America has become one of the most violent, deadly places on Earth. Gangs seeking revenge and power will go to any length to reach their goal. Luhnow describes its effect on the community and the life normal citizens endure because of them. Autopsies have waiting lists and morgues are filled to the brim with bodies. Many bodies go unidentified and unclaimed because they are so damaged, people cannot tell who they are. Recently the news reported two tractor trailers were roaming the area filled with bodies because the morgues were full. Gangs within Latin America have caused fear and panic within the people. Police cannot stop them, some police are gang members. A brutal murder in daylight seen by a townsperson goes on without interference or shock, it is a normality. Bodies are submerged in concrete, shoved through sugar cane grinders, and dissolved in acid. Drug lords in todays times are not afraid to kill anyone, infants, children, women, and the elderly are no exceptions to the violence. Organized crime accounts for two-thirds of Mexicos murders (Luhnow). Gangs are prominent due to the lack of education. Survival is the primary thought and tendency of the people, there is no time or enough resources to go through all of the grades. People own family businesses that do not require education or strict policies. The government is corrupt and unbalanced. People are always fighting for independence or power or control. Taxes go unpaid, giving the government little control and other laws little to no enforcement. Gangs provide a sense of family and belonging to orphans and misfits. They can channel their anger to a cause and become rich. The two largest gangs in Latin America grow plants for cocaine or are the largest drug lord in the country. This not only gives them wealth, but power and control over everything. Because drugs are so common, this is another normality within these areas. The gang culture of drugs, prostitution, wealth, and violence is corrupting the pure and innocent population of Latin America.

Merriam Webster Defines Obesity Is A Condition Characterized

Merriam Webster defines obesity is a condition characterized by excessive accumulation and storage of body fat. Carey Rossi points out â€Å"In one day the AMA classified 78 million adults, and 12 million children deemed to have a medical condition that needs treatment.† In the United States obesity, has become a major health epidemic. People are gaining weight in mass, and are also being diagnosed with diabetes, heart disease and, cancer, every day. Changing the problem has become an issue, and what can be incorporated to help slow down, or fix the issue has become the problem. Defining Obesity as a disease will discourage people from healthy eating, drinking water, and exercising. Secondly it could affect people’s mentality by making them†¦show more content†¦Obesity is known to lead to heart disease, cancer, and diabetes. According to WebMD, â€Å"losing weight at a steady pace also leads to heart disease, osteoporosis, broken bones, stress, fractures, or reduced metabolism.† Osteoporosis is a disease that occurs when the body loses to much bone. If obesity should be called a disease, then healthy eating, and losing weight at a steady pace should be described as a disease too. Defining obesity as a disease could affect people’s mental state. When someone is diagnosed with a disease they become discouraged, powerless, and emotional. They give up and feel that it is in their genes, or it is just their fate, and not much can be done to fix the problem. It makes them eat more to ease stress, depression, and emotional pain. This will increase the statistics of those who have heart disease, cancer, high blood pressure, diabetes, and all other health risk that occur from excessive weight gain. According to Mayo Clinic staff â€Å"Obesity tends to run in families. If one or both parents are obese, the risk of being obese is increased. That s not just because of genetics. Family members tend to share similar eating and activity habits.† Diseases are usually irrevocable, and obesity can be changed along with healthy eating habits, and family diet changes. Dennis Thompson reports, â€Å"people that suffer from depression are more likely to overeat.â₠¬  Even if being healthy is the right thing to do, mostShow MoreRelatedDiabetes- Informative Speech outline Essay892 Words   |  4 PagesWhat is diabetes? A journal article from â€Å"The Cambridge Historical Dictionary of Disease† stated that â€Å"Diabetes mellitus (DM) is an endocrine disorder characterized by the lack or insufficient production of insulin by the pancreas.† A little easier to understand might be the definition from â€Å"Merriam-Webster† (aka Webster’s dictionary) which defines diabetes as â€Å"a serious disease in which the body cannot properly control the amount of sugar in your blood because it does not have enough insulin.† Read MoreCause and Effect of Stress in Young Children1162 Words   |  5 Pagesdamage (Wikipedia, 2013). With the proper support children should be able to overcome many of these circumstances. Changes in young children lives may cause stress. It is a major issue for adolescence that have problems with adjusting to new conditions. From birth a child comes into a world that the things surrounding him or her set the bar for farther expectations. They become accustomed to what is considered to them as normal. When this cycle is broken it may build character, however it can

A good man is hard to find Free Essays

Even before the story unfolds there is simple irony that in Just the title of A Good Man Is Hard To Find, where a nice family vacation turns Into a disastrous murder. When I first began reading, I never thought that the story would have such an ending. The mood of the story went from normal to sad fairly quickly. We will write a custom essay sample on A good man is hard to find or any similar topic only for you Order Now There was an example of foreshadowing at the beginning of the story when the grandma dressed up nicely so f there was an accident anyone seeing her in death will know that she was a lady. The grandma seems to believe that her morals for life are correct and her thoughts and beliefs are superior to that of anyone else’s. She could see everyone’s flaws except her own. I don’t think the grandmother Is a good person, with her uppity attitude, and constant ridicule of her son, and how she made the statement † Oh look at the cute little picnicking shows how she’s really oblivious of the world beyond her own mind. The grandmas perception of good is obviously of her own morals as she stated That Red Sam had been a good man for letting someone cheat him out of his money. Obviously getting cheated out of your money is not a good thing. There is situational Irony in the story because as the grandma talks about not going to Florida because there Is a misfit, nobody pays attention to her, even dismissing what she was saying and them not listening to her put them on deaths path. The grandmother warns that The Misfit is on the loose, but the family chooses to head towards Florida anyway. The way the situation happened not listening to her and listening to her brought about their demise. Another example of irony is that even though the grandmother said she would never take her family to a place where a Misfit is running a lose she ends up leading them to the Misfit anyway. While driving the grandma becoming nostalgic from seeing a dirt road and thinks about an old plantation and wanting to see It again lies about the house have trapped doors making the children beg to see it. At this point in the story the grandma leads the family into their death because she didn’t mentioned that she made a mistake about the plantation that she remember was in Tennessee and they were in Georgia. After remembering her feet Jumps scaring the cat that she wasn’t supposed to bring on the trip to Jump onto Bailey causing him to spin, thus leading Into the fated accident. There was another example of situational Irony because the help that the family received after the accident happens to be the Misfit the grandma originally warned bout, but they just happen to be in Georgia and were supposed to be in Florida. I think the Grandma knew she was going to die because as the Misfit lead her son and his family away she called the Misfit a good man† and that he wouldn’t shoot a lady. She begged for her life and did not care to try and save her son or grandchildren. She Just kept claiming to the misfit that he was â€Å"a good man†, even though he stated which is why he went around killing people in order to fulfill his life. He knew what he was doing was wrong but he killed the grandma anyway. How to cite A good man is hard to find, Papers A Good Man Is Hard To find Free Essays The title itself caused prejudice upon my mind on the theme of the story. I have been expecting, from the very beginning, the idea that indeed â€Å"a good man is hard to find† theme would be all throughout the story. Indeed my insights were correct. We will write a custom essay sample on A Good Man Is Hard To find or any similar topic only for you Order Now The reasons why my perceptions have stayed intact and have not been swayed can be attributed to the way the story itself have progressed. In fact, at the start, I never had the faintest idea how and why Flannery O’Connor gave such title to her story. With the presence of the â€Å"wicked grandmother† in the story as I may say, I have drawn conclusions on how humanity or a person can really be bad. In the story, I have observed the absence of heavenly guidance on the characters, especially to the old woman, the grandmother. In her alone, I have imagined the reality of an evil act and evil’s existence. Moreover, I have learned that in many occasions, human beings cannot really make better decisions and how their thinking can be influenced by the things they believe and by their ambitions: materialism. I have seen this specific situation when the old woman believed that nicely dressed men are better and good-hearted than those that are haggard looking and dirty ones. Moreover, I can see the bulging ego of the characters and how material world have influenced the lives of humanity in general. I see egocentricities and heavy pride in the old woman as well in the dominant hard character of the son. In the presence of the Misfit, I have perceived lack of respect and a strong absence of beliefs to the supreme being. Again, a good man is in fact difficult to find. Man is generally evil, proud, materialistic and lost. Only with God’s grace and guidance they can be led in a correct pathway of life. In the story, these ideas were emphasized making me stay with my thoughts regarding the story. As the grandmother and the Misfit found something uncommon, it was actually not as uncommon as they have thought. It was sin and suffering in life. Certainly the grandmother â€Å"would have been a   good woman†¦ if it had been somebody there to shoot her every minute of her life.† Reference Castle A. (2007). â€Å"A Good Man is Hard to Find†. The Literary Encyclopedia, 14 October 2007. Accessed 16 May 2008 from http://www.litencyc.com/php/sworks.php?rec=trueUID=7139. How to cite A Good Man Is Hard To find, Papers A Good Man Is Hard To Find Free Essays The story is about a family from Georgia who is on a trip to Tennessee.   In the midst of the journey, the grandmother mentions an old plantation which her grandchildren wanted to see.   Despite Bailey’s hesitation, the family proceeds based on the grandmother’s instructions. We will write a custom essay sample on A Good Man Is Hard To Find or any similar topic only for you Order Now However, on their way to the said plantation, the grandmother suddenly remembers that the plantation she was talking about was in Tennessee and not in Georgia, where they were.   The family meets in an accident which damages their car. They see a passing vehicle on the road and call for help. The people riding it, unfortunately, are The Misfit and his companions who just recently escaped from prison.   In the end, The Misfit ordered his companions to kill the entire family, except the grandmother who he killed himself. The themes of this story are grace and redemption.   In the beginning of the story, the distinction is simple.   The grandmother represents the good, while the Misfit represents the bad.   However, in actuality, both characters have a negative side (â€Å"Interpretations,† n.d.). Their negative side was reflected by their selfishness and their fixation with it. The Misfit was preoccupied with his penchant for killing, while the grandmother was absorbed with her efforts to save herself (â€Å"Interpretations,† n.d.) The grandmother was immersed with her own concerns until her encounter with The Misfit.   Her transformation to goodness only started when she was in danger (â€Å"Interpretations,† n.d.).   She began to pray, and succumbed to faith in the face of death.   At that point, she reached her moment of grace before she died (â€Å"Interpretations,† n.d.). On the other hand, The Misfit addresses his desire for grace when he answers grandmother’s question—whether Jesus can raise the dead.   When she reached out to him and declared him as one of his children, the grandmother gave him an opportunity for redemption.   Thus, the story conveys that everyone has a chance for grace and redemption. References Interpretations of â€Å"A Good Man is Hard To Find.† Retrieved February 15, 2008, from http://astro.armstrong.edu/~archerki/essay/interpretations.html    How to cite A Good Man Is Hard To Find, Papers A Good Man Is Hard to Find Free Essays A Good Man is Hard to Find Flannery O’Connor’s story, A Good Man is Hard to Find, brings a story in which she connects her experience as a victim of lupus erythematosus with her writings. The story begins with an ordinary family that embarks on a journey that becomes the last of their lives as the journey approaches to an end, as well as their imminent death, yet something astounding happens with the main character. The main character, the Grandmother, changes her heart by the cruel ways of the â€Å"Misfit†, who is a criminal that escaped from the penitentiary. We will write a custom essay sample on A Good Man Is Hard to Find or any similar topic only for you Order Now One might think that Grandmothers are sweet and loving, and often innocent due to their advanced age and condition. We, as society, think of them as great examples of people that radiate love, mentors, and defenders of morality and good manners. However, this is not the case in A Good Man Is Hard to Find, by Flannery O’Connor. As the story unfolds, her personality reflects that hidden evil we all carry inside and how detouring on a route takes a whole family to face disastrous consequences, yet one person finds redemption from that evil. A Good Man Is Hard to Find is a story that symbolizes redemption, because there is a sinner, there is a journey, and there is redemption. In our society we tend to minimize, and sometimes erase the word â€Å"sin† because, for the most part, it bothers people’s conscience. Although the word â€Å"sin† is not explicitly exposed in the story A Good Man is Hard to Find, the action and consequences of sin are vividly present throughout the story, in all the characters, especially the Grandmother. The main character and sinner in the story is the Grandmother because she is described as an egocentric person, since the situation they face is that they are all captives of the serial killer, â€Å"The Misfit†, and she bargains for her life only. The grandmother said, â€Å"You wouldn’t shoot a lady, would you? † (Flannery O’Connor 313). This is an obvious example of how she doesn’t stop to think about the rest of her family. In addition, one might think that in various occasions the Grandmother makes simple comments that compare different times of her life, the present and how things used to be. On the other hand, Grandmothers’ comments represent the comparison between the dark past of society and the reality that it hasn’t changed much. During the trip, Grandmother makes a comment that reflects her comparisons; she said â€Å"In my time, children were more respectful of their native states and their parents and everything else. People did right then† (Flannery O’Connor 308). In the same scene, Grandmother contradicts herself by saying, â€Å"Little niggers in the country don’t have things like we do. If I could paint, I’d paint that picture,† (Flannery O’Connor 308). No argument, she is a barefaced hypocrite. Furthermore, the way she dressed to go on a road trip, as the author describes the grandmother, â€Å"Had on a navy blue straw sailor hat with a bunch of white violets on a brim and a navy dress with a small white dot on print. †(Flannery O’Connor 307). Also, her jewelry â€Å"her collars and cuffs where white organdy trimmed with lace and her neckline she had pinned a purple spray of cloth violets containing a sachet. (Flannery O’Connor 307). Her exaggerated outfit, plus the extreme jewelry for a road trip reflects her ego and her desire to be noticed as a lady. Whether one believes in God, or not, we all embark on the journey of life, in which we experience an inner transformation. Any journey has a destination; however, decisions made during the trip may alter the destination and its outcome. Flannery O’Connor uses the road trip to represent the pilgrimage Grandmother and her family must go through. Since the beginning of the trip, Grandmother took unnecessary stuff, â€Å"her big black valise that looked like a head of a hippopotamus†, and her mascot â€Å"Pitty Sing, the cat† (Flannery O’Connor 307), knowing that this action will incommode the family and eventually be a factor of the cause of the accident. One might think that the baggage represents only inconvenience; nonetheless, this represents ones’ regrets or transgressions that haven’t been forgiven nor forgotten. During the trip, the Grandmother makes an important remark about her past when she used to date Mr. Teagarden by saying, â€Å"She would of have done well to marry Mr. Teagarden because he was a gentleman and had bought Coca-Cola stock when first came out and that he had died only a few years ago, a very wealthy man. † (Flannery O’Connor 309). It shows her nostalgia and regret of not marrying that man but it certainly also shows her ambition. She evidently hasn’t experienced true love. Thus, it certainly shows that her baggage did not consist only of clothing and jewelry, but of nostalgia and regret. In addition, the same illusion of her romance with Mr. Teagarden triggered the inner desire in her dream to go visit the plantation and the house where, as Grandmother said, â€Å"You sat down with your suitor after a stroll in the garden. † (Flannery O’Connor 311). Eventually, in a self-centered act, she â€Å"craftily† (Flannery O’Connor 311) lies, causing the detouring of the route. They have taken a dangerous dirty road, as the author describes it â€Å"was hilly and there were sudden washes in it and sharp curves on dangerous embankments† (Flannery O’Connor 312). As a result, while driving on that dangerous road, the accident happened due to Grandmother’s recklessness. This situation metaphors the choices one makes in life and their consequences. The accident is just a sign of how one falls through the journey. There could not be a redemption story without a Savior, and a sinner to whom needs to be redeemed. After the accident, everyone got out of the car and saw the car approaching far away, â€Å"on top of a hill†, giving the sense that help is coming from above, which in a Biblical way, is symbolically showing that help is coming from heaven. In addition, when they arrived, â€Å"the Misfit† gets out, standing in front of them, â€Å"looking down at them† (Flannery O’Connor 313). He is accompanied by two fellows; one wearing a â€Å"shirt with a silver stallion†. All of these details represent a Redeemer, or a Godly figure. In addition, the Redeemer quickly finds who is in need to be redeemed when Grandmother makes a terrible mistake by recognizing the criminal â€Å"You’re the Misfit† she said (Flannery O’Connor 313). At this point, she has commended her whole family and The Misfit confirms that saying â€Å"it would have been better for all of you, lady, if you hadn’t reckernized me. † (Flannery O’Connor 313). Grandmother responds, â€Å"You wouldn’t shoot a lady, would you? † (Flannery O’Connor 313). This action confirms the Misfit that she is the sinner who hasn’t repented from all her sins since she reflects the egocentrism of worrying about her life only, without any given thought about the whole family, not even the children. The Misfit uses the desperation and impotence of the lady to make her realize that there is no escape from the inevitable. As he starts killing the family using the help from his assistants, Grandmother starts to appeal to the Misfit’s heart by saying, â€Å"You’ve got good blood! I know you wouldn’t shoot a lady! † (Flannery O’Connor 316). As the other half of the family was killed, Grandmother tells the Misfit, â€Å"You are one of my own children† (Flannery O’Connor 317) appealing that he would feel loved and would let her live. Nonetheless, she got shot and the Misfit said, â€Å"She would have been a good woman, if it had been somebody there to shoot her every minute of her life. † (Flannery O’Connor 317). This is the vivid example of redemption because in order to know good, and be good, we must face that adversary that puts one to the test and pulls out the good from within. One might relate to the Grandmothers’ feelings of impotence and desperation because when suffering, or facing death, one realizes the true beauty of life and its richness that most of the time are unnoticed due to one’s blindness from sin. In conclusion, A Goodman is Hard to Find is a story that symbolizes redemption because there is a sinner, there is a journey, and there is redemption. As the story unfolds, her personality reflects that hidden evil we all carry inside and how a route’s detour takes a whole family to face disastrous consequences, yet one person finds redemption from that evil. One might think that Grandmothers are all sweet, loving, often innocent, mentors, and defenders of morality and good manners. Nonetheless, this was not the case in this story. How to cite A Good Man Is Hard to Find, Essay examples

Vegetarianism And Sustainability Australian -Myassignmenthelp.Com

Question: Discuss About The Vegetarianism And Sustainability Australian? Answer: Introduction Veganism highlights on the importance of refraining from animal products. There are many people around the world who are showing their interest on that of vegan dishes and products. Australia has the third fastest vegan market within the world and people are consuming non-diary product like that of coconut, soy and that of plant based food. The Sydney Vegan market serves different kinds of vegan foods, drinks and different kinds of vegan products like that of beauty product and clothing (Sydneyveganmarket.com, 2018). This report critically analyses the positive along with negative impacts of that of the Sydney Vegan Market and evaluates the aspects related to operational management. Impact of the Sydney Vegan Market The Sydney Vegan Market has helped the Australian population in knowing about the importance of vegetarian food and how it can contribute to the overall health of an individual. There are a lot of artists who entertains the visitors on the day of the event and it helps them in earning from the Sydney Vegan Market. It helps them in showcasing their talent over such a wide platform. People even in the present age are unaware about the importance of sustainability and the Sydney Vegan Market can help a large segment of the Australian population in knowing about the benefits that one can reap from sustainability. Sustainability helps in ensuring that the flow of resources within that of the economy is non-declining as can be permitted by that of the physical laws (Getz 2017). It helps in ensuring that different kind of life forms within the biosphere is well-maintained. The Sydney Vegan Market has been successful in highlighting the principle of sustainability. Its goal of making the Aus tralian population aware about the importance of vegan food has been well-realized with the help of this event (Jones 2014). The Sydney Vegan Market provides ample facilities to the media partner and the sponsors to make the public aware about their presence in the market. Different food caterer like that of soul burger, Suzy spoons vegetarian butcher and Nalini can reap the advantage from such an event and become popular within Australia. The sponsors of Sydney Vegan Market, Vegan NSW can help in providing information along with awareness pertaining to that of the vegan trend in Australia (Blundell 2014). Vegan NSW has played a commendable role in strengthening the community. The Sydney Vegan Market has helped people in becoming aware regarding the abuse of non-human creature life and spending of more money on that of plant-based food can be of much help to the government in minimizing the cost that is spent on environment related issues. The Sydney Vegan Market has helped in changing the perception of people in relation to the dietary pattern of human beings (Clarke 2015). It will contribute in increasing the social well-being of an individual. The charitable organizations taking part in Sydney Vegan Market has helped the public in knowing about their presence and how they are contributing to the welfare of the common people in Australia. Local acts that have performed on the event of Sydney Vegan Event has helped in keeping the market-goers entertained and it also had an area for the kids where they would take part in face painting along with that of games. The factor of entertainment has helped in drawing a large ground that solely selling the vegan products would not have been able to attain (Stahl 2017). Education along with that of entertainment has proved to be a positive factor for the Sydney Vegan Market that has been successful in fulfilling its primary objective- to make the concept of vegan successful (Clarke 2016). The Sydney Vegan Event has provided the community with that of opportunities so that they can involve themselves in socialisation and entertainment. It can help in enhancing the community cohesion and build social capital within that of the community. Many tourists have also visited the event and provided donations that have helped in promoting the image of the event (Heiss, Hormes and Timko 2017). The hosting of the Sydney Vegan Event has also created negative consequences like that of traffic congestion and overcrowding. The area around Marrickville Road became congested as so many people were heading to the same destination. There is a hospital in the vicinity and the traffic snarls have deteriorated the health of some patients. The constant pressing of the horns has disturbed the mental equilibrium of the patients specially those who were suffering from heart diseases. Some people also involved themselves in anti-social behaviour in the premises of the Sydney Vegan Event. A young group of people had intentionally pushed an elderly woman in the event that has given rise to some amount of commotion. It created a huge ruckus and policemen have to be called into the event in order to quell the disturbance. The triple bottom line focuses on three aspects- social, environmental and that of financial. The Sydney Vegan Event has helped people in becoming socially aware about the importance of vegan foods and products. It has helped in making the environment sustainable and contributed to financial benefit for the Australian government (Rowlands 2017). This event has significantly reduced the cost that Australian government needs to spend for protecting the environment thus paving the way for a more sustainable society. For the Sydney Vegan event, the triple bottom line approach has been adopted in order to measure the performance in a wider perspective for adding greater business value. The key principle behind using this theory is to focus on sustainability. It has been proved to be successful in lobbying for green power thus heading towards sustainability. The involvement of the triple bottom line approach in the sustainability project for the Sydney Vegan event is an attractive prospect and different from the rest. Sustainability is the contemporary demand of any company or event and refer to people, profit and planets. Evaluation of Operational Management of Sydney Vegan Market Operations Management is responsible for designing the process of business operations that can help in the organising of a business or an event. The event co-ordinator of Sydney Vegan Market was responsible for designing the event venue and they are responsible from planning with the client to that of food and clean up. They have played a pivotal role in contacting with the sponsors, stall holders and that of the media partners. The sponsors has helped in bringing charity organizations to that of the event like that of Deaf Children Australia and Engage Education Foundation that has greatly helped in promotion of the event (Tester 2014). There are physically handicapped children in Australia that needs the monetary help and social support of organisations. Sydney Vegan Event has provided the valuable platform that can help the Australian population to become aware about these vulnerable segment of the population. There were many foreigners who donated a large amount of donation for s erving the cause of these charity organizations which suggests that the event co-ordinator was greatly successful in drawing the attention of various organisations. The event manager of Sydney Vegan Market was responsible for planning the event and he was responsible for the resource management of the event (Armstrong and Botzler 2016). He was responsible for assessing the risks and was responsible for instructing the event planners. He had played an important role in supervising the co-ordination of different activities of the event like that of fencing, lighting and for bringing in the tents and the chairs. The event co-ordinator was responsible for contacting with that of the local vegan artists, food caterers and the sponsors. The event co-ordinator initiated talks with that of the Suzy Spoon Vegetarian Butcher and that of Nalinis regarding the special items that would be fetched in the market (Getz 2017). They had to bring in the best products in the market that can help people to be drawn into this kind of an event. The primary role of the management in this kind of an event is to make it meaningful and entertaining at the same time so that when the next event is held more people will attend the event (Rowlands 2017). The logistics manager was responsible for the transportation and for negotiating with that of the suppliers. They were responsible for transporting the vegan goods and the other products into the market. They took care of the fact that the air circulation system and the sanitation of the truck in which the foods were being transported was well-maintained that helped in preventing the food from being persished. The security manager took care about the fire-safety requirement and introspected the whole area from time to time in order to check whether the security of the visitors is being jeopardized by the Sydney Vegan Market. All the personnel who were involved in the operations management of Sydney Vegan Market were hugely successful in organising an event of such a large stature that needed the support of the event manager, event co-ordinator, logistic manager and security manager. Conclusion: Sydney Vegan Market has helped the people of Australia in knowing about the significance of vegetarian food and how it can help the Australian population to stay physically fit. The artists also gained as they were able to earn by showcasing their talent in the Sydney Vegan Market. It has been successful in communicating to the people about the importance of sustainability. The negative impacts were manifested during the course of the event and this event led to traffic congestion and that of overcrowding. The event co-ordinator, manager, logistic manager and that of security manager helped in the perfect management of the event and helped the event to run successfully. References: Armstrong, S.J. and Botzler, R.G. eds., 2016.The animal ethics reader. Taylor Francis. Blundell, L., 2014. Food: The big retail winner.Property Australia,28(4), p.60. Clarke, A., 2015. Vegetarianism and sustainability.Journal of the Australian Traditional-Medicine Society,21(2), p.106. Clarke, M., 2016. Market Assessment-New and Emerging Animal Industries. Getz, D., 2017. Developing a Framework for Sustainable Event Cities.Event Management,21(5), pp.575-591. Heiss, S., Hormes, J.M. and Timko, C.A., 2017. Vegetarianism and eating disorders. InVegetarian and plant-based diets in health and disease prevention(pp. 51-69). Jones, M., 2014.Sustainable event management: A practical guide. Routledge. Rowlands, M., 2017. Making Light of the Ethical? The Ethics and Politics of Animal Rights. InEthical and Political Approaches to Nonhuman Animal Issues(pp. 21-38). Palgrave Macmillan, Cham. Stahl, G., 2017. Making a Mockery of Meat: Troubling Texture and the Failings of the Flesh.Journal of Asia-Pacific Pop Culture,2(2), pp.184-204. Sydneyveganmarket.com (2018).About. [online] Sydney Vegan Market. Available at: https://www.sydneyveganmarket.com/ [Accessed 1 Feb. 2018]. Tester, K., 2014.Animals and Society (RLE Social Theory): The Humanity of Animal Rights. Routledge

The American Colonies Essays - Thirteen Colonies,

The American Colonies The New England and Southern Colonies were both settled largely by the English. By 1700, the regions had evolved into two distinct societies. The southern colonies have characteristics that are the antithesis of the New England colonies attributes. New England was colonized for Freedom of Worship and freedom of political thought. The Southern colonies were developed for freedom of economic opportunity. The New England colonies had aspirations for a distinct society, where they could show their homeland, how a country should be run. The southern colonies had goals for mercantilism, and increasing the prosperity of England. The New England colonies were based on theocracy, where the state forced the people to live and worship in an orthodox way. The southern colonies(Virginia) had a government based on a royal government, where the state was governed by a governor and council named by the king, and an elected assembly chosen by the people. Finally, the New England colonies wanted to establish the colony for religious motives, while the southern colonies were established for economic motives. England and the rebels of England (Pilgrims), made up the New England and southern colonies. "God Almighty in his most holy and wise providence hath so disposed of the condition of mankind, in all times some must be rich, some poor, some high and eminent in power and dignity, other mean and in subjection. Yet we must be knit together in this work as one man."(John Winthrop, A Model of Christian Charity) This statement by John Winthrop, demonstrates importance of religion in the lives of the New England settlers. "We must delight in each other, make others' conditions our own, rejoice together, mourn together, labor and suffer together, always having before our eyes our commission and community in the work, our community as members of the same body." (John Winthrop, A Model of Christian Charity). The use of the word "together" and "community" indicates that the New England settlers were of a communal nature, they were less individualistic than the southern colonies. The New England colonies were based on religious freedom, thus their society was reflected the religion. "These underwritten names are to be transported to Virginia, embarked in the Merchant's Hope, Hugh Weston, Master, per examination by the minister of Gravesend touching upon their conformity to the Church discipline of England, and have taken oaths of allegiance and supremacy:" (Ship's List of Emigrants Bound for Virginia). The use of the word "Master", shows, that the southern colonies were more of a individualistic state rather than a communal state(New England). This individualism was the effect of the motivation of the southern colonies for economic opportunity. "We whose names are underwritten, being by God's providnce engaged together to make a plantation...." (Articles of Agreement). The New England settlers, again were of a communal nature, in how they are binding together for the good of the community. "We intend by God's grace, as soon as we can with all convenient speed, to procure some Godly and faithful minster with whom we purpose to join in church covenant to walk in the ways of Christ."(Articles of Agreement). The statement above, shows how the minister, was the head of the theocracy, of the small communities. Furthermore, the "Articles of Agreement", demonstates the importance of sharing within the community. This article, was another product of the motivation of the New England settlers for religious freedom. "This court... in the interim recommends [that] all tradesmen and laborers consider the religious end of their callings...". The puritans believed everyone had a specific duty in life, something that one was proficient at. Almost all the mores and society itself radiated from religion, as a result, many people who couldn't endure the rigidity of such a society were exiled and the dissenters created new societies. "The worst[among us were the gold seekers who]with their golden promises made all men their slaves in hope of recompenses. There was no talk... but dig gold, wash gold, refine gold, load gold.." (Captain John Smith, History of Virginia). The southern colonists were a people who settled in the southern colonies for econmic motives. The people were more materialistic, and individualistic, thus greed prevailed. Conversely, the New England settlers were of a spiritual nature, and were dispassionate in materialistic matters. The drive of the southern colonists were toward economic prosperity. "For by our nearest computation we leave at our backs as many servants(besides Negroes) as there are friedman to defend the shores and all our frontiers [against] the Indians....[This] gives men fearful apprehensions of the danger they leave their estates and families in, while they are

Study of the Mian Beverage Company (Pvt) limited in Pakistan The WritePass Journal

Study of the Mian Beverage Company (Pvt) limited in Pakistan Study of the Mian Beverage Company (Pvt) limited in Pakistan Chapter 1  Introduction1.1 Company Profile1.1.1  Ã‚  Vision:  1.1.2  Ã‚  Mission:1.1.3 Corporate Objective1.2 Organization Structure Chapter 2 Literature Review2.1 Environmental Analysis2.1.1 SWOT Analysis2.1.1.1 Strengths: 2.1.1.2 Weaknesses:2.1.1.3 Opportunities:2.1.1.4 Threats:2.1.2   PEST Analysis2.1.2.1 Political:2.1.2.2 Economical:   2.1.2.4 Technological:2.2 Marketing Strategies2.2.1 Product Opportunity Matrix2.2.2 BCG Matrix 2.2.3 Product Life Cycle2.3 TARGET MARKET2.3.1Who is our consumers?2.3.2Target marketing2.3.3 Market Segmentation2.4 GAP ANALYSIS2.5 Competitors:2.6 Price:Chapter 3Research Methodology3.1 Overview of the Research Methods3.1.1 Positivism3.1.2 Realism3.1.3 Interpretive3.2 Research Methods:  Ã‚  Ã‚   3.2.1 Qualitative: 3.2.2 Quantitative:  3.2.3 Comparison of Qualitative and Quantitative research methods3.3 Exploratory Research3.4 Descriptive Research3.5 Casual Research3.6 Data Collection:3.6.1 Primary Data Collection3.6.2 Secondary Data Coll ection3.6.3 Questionnaires 3.7 Justification of the Research Application3.8 Limitation of ResearchChapter 4 Summary of the Response Details4.1 Age Distribution.4.2 Gender Distributions.4.3 Change of Taste.4.4   Brand Consciousnesses.4.5   Boost of Energy.4.6 Energy Drink is harmful for health.4.7 Affordability of Price.4.8. Reason to buy a new Energy Drink.4.9   Use of Caffine is addictive.4.10 Purchase of new energy drink4.11 Interest to buy the Xtreme.4.12. Alternative Energy drinks.4.13 If this product were available today, when would you be most likely to buy it?Chapter 5 Data Analysis  5.1   Age + Gender Distribution5.2 Change of Taste + Brand Consciousness 5.3 Boost of Energy + Harmful for Health5.4 Use of Caffine is addictive5.5 Affordability of Price + Reason to buy New Drink5.6 Interest to buy Xtreme + CompetitorsChapter 6 ConclusionRelated Chapter 1   Introduction 1.1 Company Profile The Mian Beverage Company (Pvt) limited has been active in the market since July 28, 2006. The company aimed to achieve a reputation for quality beverages and their distribution in Pakistan. The company started his business with some products like fruit juices and mineral water, which were available very well in the market of Multan and surroundings and had established the company as a quality-oriented organization. It currently has a product portfolio of 2 products. The company’s products are famous in the market for their high quality. The company is now planning to further expand their products by adding itself into the energy drink market with the launch of an energy drink named Xtreme. 1.1.1  Ã‚  Vision:   Our vision is to provide a greatest level of satisfaction through service to our customers along with very high standard of customer service. We have also a vision to offer our customers top quality control of products and services. 1.1.2  Ã‚  Mission: The mission of our company to offer good products which are free from artificial colours and provide best quality in a affordable price in order to get maximum market share and develop a trust of the product amount the customers. 1.1.3 Corporate Objective â€Å"At the Beverage Company Pvt. Ltd we strive to operate our company on a sound financial basis of profitable growth increasing for our stake holders and creating career opportunities and financial rewards for our employees† 1.2 Organization Structure We believe in brand management and therefore follow organization structure for all our brands. CEO Rizwan Amjad Brand Manager Zahid Hameed Marketing Manager Finance Manager Product Manager Muhammad Ahsan Hassan Khan Omer Farooq The Brand Manager monitors trends and market activities to ensure that the right message delivered to their customers about their products. The Brand Manager is closely to different teams like Researchers, Marketing, and developers and create agencies to make sure that all of them followed their company’s brand values. Marketing plays a very important role in every field of business life and Marketing Manager is a person who knows customers needs so his responsibilities can vary enormously but always has a central objectives. As Marketing Managers use a wide range of marketing techniques and think creatively, and introduce new ways of communications with customers. The Financial aspects of the brand are handled and monitored by the Finance Manager. The Product Manger is in charge of meeting the set benchmarks for production and mainly the Total Quality Management (TQM). This project aims to approach in a theoretically and practically manner the main aspects of launching a new product. There will be analyzed one by one all the stages of the launching process of a new product, throughout the project there will be used theoretical concepts from the marketing literature and for illustrating the examples there will be used marketing research results conducted by specialized companies and personal secondary data processing. The issue of launching a new product is not very complex in the field of energy drinks products because the pace of innovation is developing not very rapidly and the competition between producers is very slow (as for as innovation is concern). For a new product to be successful, its necessity, quality and value must be recognized by the consumer, meaning to be tested, accepted and bought in a repeated way The concept of â€Å"new product† has several meanings: In terms of marketing, the new product is that product which is launched on the market at one moment and finds no equivalent in the existing supply; From the consumer point of view, the new product is one that has the potential to satisfy a new need or an existing one. From the company point of view, the new product is any product assimilated into production for the first time by the company. There are some assumptions from which the producer is tempted to start in creating and launching a new product: a strong brand sells everything; a new product will be sold because of consumer curiosity, a high price is a guarantee of quality for the new product; a strong promotional campaign will convince a significant number of consumers to purchase the product; some consumers will be unsatisfied, so the company should not change the vision and strategy; the product can be improved over time following the users. Energy Drinks and other new beverages are taking the business world by storm. Some say its the new gold rush! Lear how to profit from it. Everyone can start their own Energy Drink or New Age Beverage. The barrier of entry to get into the market is not very high. You dont need to have millions of dollars to start your own energy drink. You do need some money but you need more vision and work. Why passion and elbow grease? Well, just because you bottle your Energy Drink does not mean youll sell it. Distributors get hundreds of calls per month from new energy drinks, or JAED (Just Another Energy Drink). Do something different! Target new people; create a new package, not just another energy drink. Dont just say I have the best flavor or it tastes better than red bull. Having a better tasting energy drink is not the basis for a new company. It is very easy to have a better tasting energy drink. So what exactly are New Age Beverages? Well, this is a new category within the Beverage Industry that covers the new style of beverages. This new category is growing and changing. Before only Energy Drinks and really new innovative beverages where part of the category. Now the category has evolved and you can include enhanced water, teas, diet drinks, iced coffee and really, any new drink. Every beverage company wants’ to be associated with the New Age category because not just because its sexier but because the category is growing quicker and investors are looking at it up close. What are the energy drinks? Energy drinks are non-alcoholic beverages which are intended to provide a quick burst of high energy to the consumer. Cola and coffee drink have long been promoted and known as energy drinks meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80,s was one of the early entries in the energy drink market, with double the caffeine of normal cola. It was marketed towards teen and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. Jolt has in fact recently been reincarnated given the success of other energy drinks. What are the most popular energy drinks? Red Bull, created by an Austrian company, really defined the category, and was launched in Europe in the late 1980s. Their slogan is Red Bull gives you wings, with images of winged bulls flying in their ads and logos. Japan and Thailand have a longer history of energy drinks and the use of caffeine has been a key ingredient in those countries. Energy drinks acting as an alternative to coffee were first introduced in Europe. In Europe, energy drinks were pioneered by the S. Spitz Company and a product named Power Horse, The market received a significant boost when  Red Bull  entered the US market in 1997. After this successful market introduction, various beverage companies including Coca-Cola and Pepsi entered the market. Austria-based Red Bull remains the market leader though with an approximate market share of 65%. According to Beverage Marketing, the growth rate of this industry had been doubling every since the late 90s. The current U.S. domestic market may be approximately $4 billion, expected to grow to an estimated US $10 billion by 2010. Recent years have witnessed the emergence of several new energy drinks. They include KMX of Coca-Cola, 180 of Anheuser-Busch, Hansens Energy, and Adre naline Rush of PepsiCos So Be. Pepsi had earlier introduced AMP under the Mountain Dew brand and also Extreme Energy by Arizona Beverage Company was launched. Growth of the current worldwide market for energy drinks is estimated at 17.8%. Major producers are focusing heavily on marketing, targeting the promotion of energizing conception, result-oriented marketing and product positioning and a greater push into developing markets. Energy drinks are typically attractive to young people. Approximately 65% percent of its drinkers are between the ages of 16 and 35 years old, with males being approximately 65% of the market.  A 2008 statewide Patient Poll conducted by the Pennsylvania Medical Societys Institute for Good Medicine found that: 20% of respondents ages 21–30 had used energy drinks in high school or college to stay awake longer to study or write a paper; 70% of respondents knew someone who had used an energy drink to stay awake longer to study or work.  Energy drinks are also popular as  drink mixers. The â€Å"Mian Beverage Company† is a Beverage firm going to launch a new product in Pakistan. It’s an energy drink product with the name â€Å"Extreme†. The firm is going to start its operation in a limited geographical level. The company growth policy is to fulfill the customer need with quality product to grow. Our product is an energy drink. Now the question here is; what exactly is an energy drink? Is it something that keeps you awake for long hours? Something that gives you extra energy to work for hours? Or is it a supplement that compensates for the lost salt and water in your body? We selected what we felt to be the best combination of ingredients to provide positive results without negative side effects We also wanted Xtreme products to be helpful to a wide range of people, not just athletes or students or some other specialized group. Xtreme offers better taste, better Flavours; it is an energy drink that can be used by anyone and everyone. Xtreme provides better quality and a better image, the competition for energy drinks is high no doubt, but our drink provides a light better tasting with a wide variety of Flavours, better packaged and better imaged energy supplement that can even be used as a substitute for water which can compensate for your body water and salts. This business is work, but there is a lot of profit in it and even more fun. You have special events, parties, promotions, and you can spin and position your products the way you want, having fun in the process. Why are these drinks growing at 50% per year or more? Why do we see so many waters, energy drinks, hydrating products, etc. on the market today? The answer is easy. Consumers are demanding more and more drinks. They want drinks for every occasion or part of the day. They want organic drinks, sugary drinks, healthy drinks and every type of drink to fit their personality, and style.    Chapter 2 Literature Review Diversification strategies are used to expand firms operations by adding new market or product. It seeks to increase profitability through greater sales volume obtained from a new product. The PEST SWOT analysis, Product Life Cycle, and Product Opportunity Matrix are very important when you launch a new product so we will go through these analyses and for this purpose we have to study these analyses thoroughly. So for these purpose we use some books, journals and websites to examine these analysis. In order to launch a new product we must have some information about its origin and history.   The term â€Å"energy drinks† refers to beverages that contain caffeine in combination with other ingredients such as taurine, guarana, and B vitamins, and that claims to provide its consumers with extra energy (1). This term was created by companies in the beverage industry (1) and is not recognized by the United States Food and Drug Administration (FDA) or the United States Department of Agriculture (USDA. 2.1 Environmental Analysis 2.1.1 SWOT Analysis SWOT Analysis is a very effective way of identifying one’s (internal analysis that is) Strengths and Weaknesses, and of examining the Opportunities and Threats (the external factors) that one face. Carrying out an analysis using the SWOT framework helps to focus the activities into areas where one is strong and where the greatest opportunities lie. 2.1.1.1 Strengths: Mian Beverage has a strong financial background in beverage industry and has some abundant working capital. We have already a strong distribution channel so because of this existing delivery channels we would not face any difficulties to distribute our new product. Our taste is very different and good so it will provide a pleasant change to the customers and defiantly it will create better image of Mian Beverage Company in the market and most important we have a clear knowledge of our target market. 2.1.1.2 Weaknesses: Mian Beverage could face a price pressure from its competitors because these companies like Red Bull, Blue Ox has large market share and they have already create their market. 2.1.1.3 Opportunities: We have a product that is according to market needs i.e. Low Price and Good Taste that hasn’t been well catered. Also this market has potential to grow further very well. In this situation Competitors might be slow to respond and we should grab this opportunity to increase our sales as much as possible and we should take advantage of people’ increased spending power. A great opportunity is waiting if Xtreme is to be able to provide a low cast good energy drink in the market 2.1.1.4 Threats: The biggest threat for Mian Beverage is a unstable political situation of the country and because of this business conditions of the country is not very favourable for business community. The energy shortfall of the country has reach 5500 M/W and because of this load shedding has increase more than 16 hours daily and under this situation, it is very difficult for company to survive because use of generators is not affordable with high petroleum prices.   Other companies in the same business with innovative plans are currently a threat for the company. 2.1.2   PEST Analysis The term PESTLE has been used regularly in the last 10+ years but its true history is difficult to establish. For scanning the Business environment first it appears by Francis J Aguilar (1967) who discusses â€Å"ETPS’ a mnemonic for the four sectors of environment. Economic, Technical, Political and Social. Shortly after its publication Arnold Brown for the institute of Life insurance in US reorganized it as STEP (Strategic Trend Evaluation Process) as way to organize the result of his environment scanning. Thereafter it again modified to become a so called STEPE. In 1980,s several other authors including Fahey, Narayanan, Morrison, Renfro, Boucher, Mecca, and Porter included variations in a variety of orders like PEST, PESTLE, STEEPLE, etc The term PESTLE is particularly popular on HR and introductory marketing course in the UK. The acronym PEST (or sometimes rearranged as STEP) is used to describe a framework for the analysis of these macro environmental factors. A PEST analysis fit into an overall environmental scan as shown in the figure. Source:   Proven models 2.1.2.1 Political: Political/government factors can be affected The Mian Beverage Company in many ways. Food and drink safety and security regulations will continue to be a hot issue as many producers strive to make sure that there will be only good and safe ingredients entering and leaving their processing units. In this industry, bad experience by customers turns into bad reputation. The Mian beverage company needs to be in compliance now more than ever with food and drink safety commissions so that they can ensure that there will be no bad experiences to give them poor publicity. Government policies can also affect the Mian Beverages business. Sometimes Government policies favor the business but on the other hand can affect the business too. Trade restrictions and tariff can also affect Mian Beverages. If there is a increase in import duty and strengthen their policies regarding import/export then it will also affect Mian Beverages business because Mian Beverages import many products from different countries. Political Stability is also a important factor which may affect Mian Beverages business because if there is no political stability in country then there no continuity of policies and because of this investors feel hesitation to invest his money. Security situation in a country may affect the Mian Beverages business because investor feels insecure about his money and property. Tax policies are also play a vital role in affecting the business because increase in Sales Tax, Income Tax will defiantly decrease the purchasing power of the buyer. 2.1.2.2 Economical:   Economical factors can also affect at Mian Beverages business so it is very important to analyze these factors in order to take precautionary measures. If the inflation rate goes up then the result of that purchasing power of the lay man is affected and result of that affect the Mian Beverages business. Exchange rates also affect Mian Beverages because there are many items which Mian Beverages have to import from other countries and if the exchange rate is high then it will defiantly cost Mian Beverages. Unemployment is also important factor and if the unemployment ration is very high then people purchasing power is also low and it will affect Mian Beverages business. Recession is also a very important factor which can affect Mian Beverages business The increase in Sales   Tax is also affect Mian Beverages business because after include Sales tax, the price of many items rise beyond the large number of population and they refused to buy these items which are within their budget before sales tax increase. because if the business conditions of the country are not very good and profit ratio goes down consistently then company have to downsize their employee and the result of that purchasing power of people affect which also affect Mian Beverages business.   2.1.2.3 Sociological: Mian Beverages can be affected by social factors because taste, likes and social trends can affect the demand and supply line of the company. If people become more health conscious and they have more awareness then the past then it can also affect Mian Beverages business because many researches said that energy drinks are not very good for health then people may stop to buy the energy drinks. 2.1.2.4 Technological: Today technological factor plays a vital role if a company wants to increase their business and wants to retain their customers. For this purpose Mian Beverages used many IT means. Research and development is a factor which can affect Mian Beverages business. When Mian Beverages launch a new product then in order to analyze customers need and requirements Mian Beverages has RD development programme for safeguard its loss in future. Technology reduces the labor cost of Mian Beverages which will result increase in profit. For example installation of automatic machines and CCTV cameras to avoid a extra resource in factory and more security guards. Rate of technological change may also affect Mian Beverages business in a way if Mian Beverage is not aware with the latest technology then it is very difficult for Mian Beverages to compete with their competitors and rate of technology change is high then it will impact positively because technology always work for reduce human effort . Techn ology gives a means and opportunities to cut costs and improve efficiency. All this will be done as per HALAL regulations but keeping abreast with optimum hygiene conditions. No alcohol will be used in our energy drinks. Hygienic conditions are the single most important aspect of our products and services. The focus needs to remain on the customers, atmosphere and the product quality; not so much on the computer systems and the technology trends. 2.2 Marketing Strategies Marketing† comes from the Latin word merx or mercis meaning merchandise. Originally a market was a large open space where merchandise was displayed for sale, like pictures we’ve seen of large open marketplaces in Third World countries, or today’s farmer’s market. Originally, â€Å"marketing† involved selling products in a marketplace. And that is still the core meaning. But professional marketing has evolved to such a high degree of sophistication, like computer science and medicine, that it involves much more than just selling in a marketplace. A strategy is a long-term plan to achieve certain objectives. A  marketing strategy is therefore a  marketing plan  designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a  marketing mix  to delight customers. Every organization needs to have clear  marketing objectives, and the major route to achieving organizational goals will depend on strategy. It is important, therefore, to be clear about the difference between strategy and tactics. For this purpose we some matrix which are as under: Product Opportunity Matrix Product Life Cycle BCG Matrix 2.2.1 Product Opportunity Matrix The product/market opportunity matrix identifies four alternative marketing strategies that may be used to maintain and/or increase sales of business units and products: market penetration, market development, product development, and diversification.   Source:   Problogger Energy drink is a new concept introduced in our market and since our competition is domestic instead of international, our major competitors include Red Bull, Bomba, Bull Power and other energy drinks that have their lead in the market. Xtreme already has its juices and mineral water running successfully, and seeks to develop this new product targeting the existing market segments of the energy drinks at an introductory price, which is not only cheap but also affordable by all. 2.2.2 BCG Matrix The BCG Matrix is a portfolio planning modal which was developed by Bruce Henderson of Boston Consulting group in early 1070,s. It is based on market growth and market share relative to the largest market competitors. It is a simple tool to access company’s position in respect of its product range and help the company to decide what should they keep, what should they leave and further help them to set their priorities that which product within the company’s product list to give more funded and attention There are four main components of BCG Matrix which we going to explain further. Source:   BGN Entrepreneur Question mark in which extreme falls is associated with less market share and high market growth. This suggests that they have potential but may require heavy investment. It is growing very quickly and because of this, consume large amount of cash as they have low market share so they cannot generate much cash. A question Mark (also known as Problem Child) has the potential to get market share   and become a star and eventually a cash cow, when the market growth slows, if a question mark doesn’t succeed to become a star, then after might be a year of cash consumption it will degenerate into a dog when the market growth decline. It is very important to analyze the question carefully whether they have the worth to investment required to grow market share. Xtreme is a business unit having a small market share in a high growth market. We would therefore require resources to grow market share. This is because our initial market share consists of our juices and mineral water. 2.2.3 Product Life Cycle A new product progress through a sequence of stage s from introduction to growth maturity and decline. This sequence is known as Product life cycle and is associated with the changes in the market situation                                       Source:   Quick MBA Basically, Xtreme energy drink is in the introduction stage of the product life cycle. Its launch date is 12th of September’11. 2.3 TARGET MARKET 2.3.1Who is our consumers? The first step in target marketing process is segmentation. We segmented the market aged between 17-35 years because in this segment, we came to know that consumers specially young adults aged 18-23 are increasingly facing too many options to choose from, like Red Bull, Caution, Blue OX, Gatorade etc. 2.3.2Target marketing We have selected a target segment rather than the entire market. 2.3.3 Market Segmentation Market segmentation proves beneficial if it is done correctly. A straight forward approach to segmenting, targeting and reaching a market involves five steps: Form prospective buyers into segments by characteristics. Form products to be sold into groups. Estimate the size of the markets. Select target markets. Take marketing actions to reach the target markets. In segmenting Xtreme’s market, age, outlet type, density, income and life style are all useful characteristics for market segmentation. Age can be divided into various parts such as 16-24 (college students athletes) and 25-35 (professional athletes). Density segmentation can follow urban and suburban localities. Lastly, lifestyle can by separated into health conscious consumers and those who are not. Obviously, Multan market is quite large, so selecting target markets would be ideal. We feel that age, lifestyle and outlet type are three niche segments that Xtreme should focus on in Multan to gain sales. I think that focusing on caffeine drinkers (approximately ages 18+), in general, would be a wise decision because Xtreme can be a substitute drink for caffeine beverages like coffee. We also think that focusing more specifically on college students and athletes as well as professionals, aged 15-35, and would benefit from Xtreme tremendously because these two segments are the company’s main consumers. After all, some of the main benefits of Xtreme are to help improve physical endurance, concentration, reaction speed and increase mental alertness. Also, focusing on health conscious consumers would account for people who are concerned 2.4 GAP ANALYSIS GAP analysis is a tool which companies are used to check their self that where they are and where they want to go in future. The Mian Beverage Company Pvt Ltd carried out a survey and found that the people we should be targeting are from the middle class and the upper middle class, who have a household income of Rs.40000 and above. In Pakistan it has been noted that the majority of energy drink consumers which comprises mostly of men continuously change brand, so thus there is no brand loyalty for energy drinks in Pakistan. And as energy drinks are new to Pakistan, the market share for any specific brand is not determined as yet. On doing a survey we concluded by the results that the majority target market is willing to pay Rs.31 to Rs.60 for a good nourishing and good tasting energy drink. In the market we have seen that there are two kinds of energy drinks targeting the market extremes. At one side there is Energile, Glucose D, Habib Insta energy etc and at the other side there is Red Bull, Horse Power, Bomba etc. The market segment, which we are targeting, comprises mainly of people who have a busy life style and need to keep energized to get through the tough day. So therefore they need something, which provides them with energy throughout the day. There are some imported drinks in the market, but they are expensive as they are imported. 2.5 Competitors: The energy drink industry is still in its birth stage in Pakistan and is highly disorganized and fragmented. There are no large-scale competitors present and only a few international players exist in the markets that sell their products via very upscale retail outlets catering to the very elite of our society. Technically, at the moment, there is no pioneer in the Pakistani markets. However, the product will face a high level of competition from these international players that are increasing their supply of the product in the market day by day. Many new soft and energy drinks have been developed in recent years, worldwide, offering consumers a multitude of more interesting and unusual alternatives to standard soft drinks and alcoholic beverages. The Pakistani markets are experiencing a change in trend towards drinks that aid some type of lifestyle activity, the best example being energy drinks, such as Red Bull. Excluding Pakistan from the list, there are many countries in which energy drinks have become associated with young people who frequent the clubbing scene.Pre-mixed and flavored energy drinks tend to appeal to consumers aged between 17 and 34 years old. To meet the demands of these consumers, new energy drinks are coming up every day in the Pakistani markets. Furthermore, one of the recent launches of these kinds of drinks in Pakistan includes Iced tea by Nestle. Our most notable competitors in the market are: Red Bull energy drink. Sting energy drink.   Boster energy drink. Powerful energy drink.   EMU energy drink. Although the firm will be facing a tough competition with these international companies, but still it would do much better sales then these firms. That is because we will open up our very own retail outlets and the availability rate of our product is going to be much higher then the rate of these international energy drinks. Besides this, price 2.6 Price: *These are the prices currently offered by our competitors in Pakistan. Competitors (Rs.) RedBull 145 Sting 130 Boster 65 Powerful 75 EMU 65   *These are the prices we are offering with the various flavours of Xtreme, Flavours Can (Rs.) Xtreme Live Wire (Lime) 275 ml 55 Xtreme Punch (Fruit Punch) 275 ml 55 Xtreme Hot Rod (Black Current) 275 ml 55 Xtreme Blast (Orange) 275 ml 55 Chapter 3 Research Methodology Once the author is done with a great discussion about the literature related to the topic of this current research, the next job as per the structure defined at the beginning is to describe the research methodology. The importance of the research methodology chapter in any kind of research cannot be ignored as it is the actual chapter in which the actual research is going to be done to gain the information and data so that the research can be carried out successfully. All the sciences have their own procedures and rules on which they are based to prove their validity. The scientists of any science carryout experiences to evaluate the truth of knowledge got from their observations, experiences and area of study. Same as other scientists of other sciences business analysts also carry out their research and present their research and findings. This research could be useful because this research could be an attempt to move from a specific point to general to make boarder form with the st rategic objectives of the companies. When these peoples work according to their set plans and objectives, then the procedure according to which they take on their activity is called methodology. In research method, Simpson (1954) defined is Methodology is that organized packet of principles devised to elicit or obtain information about certain areas of study.   He furthers says that with known methodology one can work in an organized way. In every field of study certain methodology is available which is a guideline for researches to work on specified directions to achieve their goals. Other authors explains the methodology chapter as a principle which help the author to evaluate the subject topic through collecting data and information related to the topic which is then analyzed for the results. (Ronald Leroy Burback. 2008) In every research, the author utilizes the data of two different kinds, therefore, primary data and secondary data. The research methodology has been defined as a chapter in which the overall layout of the research is defined and the author can then follow this structure to compete the research processes. Market research provides businesses with information about their customers, their competitors, and their overall industry. It is commonly used to identify marketing problems and opportunities, as well as to develop and evaluate the effectiveness of marketing strategies. Small  business  owners, because of their usually limited financial resources, have a particular need for adequate, accurate, and current information to aid them in making decisions. Although market research can be costly and it is often even more expensive when we make decisions based on bad and inadequate information. 3.1 Overview of the Research Methods The importance of the research methodology chapter in any kind of research cannot be ignored as it is the actual chapter in which the actual research is going to be done to gain the information and data so that the research can be carried out successfully. The research methodology has been defined as a chapter in which the overall layout of the research is defined and the author can then follow this structure to compete the research processes. In this research study the author is going to adopt the research of both kinds therefore, Primary and secondary. And the in order to collect primary data, the author is going to use the use primary technique that is known as questionnaire in which he is going to ask the respondents about different related questions so that the information related to the topic can be acquired. 3.1.1 Positivism Positivist is an important research approach within the information systems discipline. The basic principle of positivism is that all factual knowledge is based on the positive information gained from observable experiences and that any idea beyond this dominion of demonstrate able fact are metaphysical. Only analytic statements are allowed to be known as true through reason alone. Thus Roses are flowers is analytic, whilst Roses are fragrant is synthetic and requires evidence. The six tenets of Positivism are: Naturism  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. Phenomenalism  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3. Nominalism 4. Atomism  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5. Scientific laws  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6. Facts and values According to Bradman et al, (1998) the positivism philosophy uses more primary research methods in which questionnaires, interviews and surveys can be utilized as research techniques to make sure the data is collected in quantitative form. 3.1.2 Realism Realism is a research method and its philosophy is measured as an approach in which considered only those things exist in the nature, which can be seen, felt and remaining things are excluded from the reality. So the author believes that this thinking move him toward an approach in which reality are reviewed and analyze through scientific methods. 3.1.3 Interpretive Interpretive studies assume that people create and associate their own subjective and inter subjective meanings as they interact with the world around them.   Interpretive researchers thus attempt to understand phenomena through accessing the meanings participants assign to them’ The interpretive research approach towards the relationship between theory and practice is that the researcher can never assume a value-neutral stance, and is always implicated in the phenomena being studied. There are certain situations and cases of studies where there are factors and realities are available however, there are no proper proof available thus requires more interpretation from the author so that hypothesis and theories can be tested through natural realities. In such cases, the authors prefer to use the interpretive philosophy because it is best suited. Using interpretive techniques or philosophy the phenomenon between the social factors and the realities is created which is then justified through the data which is collected with the use of qualitative methods. One the author has examined all the research philosophies, the next step for the author is very critical in which the author has to choose the right philosophy for the research. The selection is made on the grounds of the objectives and aims of the research therefore he has decided to choose Positivism Approach for the current research. 3.2 Research Methods:  Ã‚  Ã‚   The information gathered from market research can be divided into two categories. The first type is primary information and in order to collect the primary data the author is normally use questionnaires technique in which he asked to the respondents about different related questions so that he gets information about his proposal. The some other methods to collect Primary data are direct mails, telemarketing and personal interviews. The second type is secondary information. Secondary research occur when a project requires a summery or collection of existing data. These secondary sources could be include Previous research reports , newspapers, magazines, journals, and Government or NGO statistics. This research will look for both Secondary and primary data. The source of primary data would remain the interviews and question papers. The primary data further divided in two types i.e. Qualitative and Quantitative. 3.2.1 Qualitative: Qualitative data is extremely varied in nature. It includes virtually any information that can be captured that is not numerical in nature This method is used to exploring issues , understanding phenomena   through the analysis of understructure information like interviews , open end survey , emails , notes , feedback forms and this information can be used to make business decisions and form a policies. 3.2.2 Quantitative: Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. Our company will go for both researches primary as well as secondary. Furthermore, the study would be mostly inclined towards the qualitative research. However, the interviews would be mainly via telephone, Skype, Feedback form, questionnaires and email. Quite understandably, considering the limited population the sample would be selected based on convenience and snowball sampling (William, 2009).   3.2.3 Comparison of Qualitative and Quantitative research methods Qualitative Quantitative All research ultimately has a qualitative grounding Theres no such thing as qualitative data. Everything is either 1 or 0 The aim is a complete, detailed description. The aim is to classify features, count them, and construct statistical models in an attempt to explain what is observed. Researcher may only know roughly in advance what he/she is looking for. Researcher knows clearly in advance what he/she is looking for. Recommended during earlier phases of research projects. Recommended during latter phases of research projects. The design emerges as the study unfolds. All aspects of the study are carefully designed before data is collected. Researcher is the data gathering instrument. Researcher uses tools, such as questionnaires or equipment to collect numerical data. Data is in the form of words, pictures or objects. Data is in the form of numbers and statistics. Subjective individualsï ¿ ½ interpretation of events is important ,e.g., uses participant observation, in-depth interviews etc. Objective ï ¿ ½ seeks precise measurement analysis of target concepts, e.g., uses surveys, questionnaires etc. Qualitative data is more rich, time consuming, and less able to be generalized. Quantitative data is more efficient, able to test hypotheses, but may miss contextual detail. Researcher tends to become subjectively immersed in the subject matter. Researcher tends to remain objectively separated from the subject matter. 3.3 Exploratory Research There are differences cases and different kinds of the researches. Each research has a different principals and requirements. Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems, but research is needed to gain better understanding of the dimensions of the problems. Exploratory research is conducted into an issue or problem where there are few or no earlier studies to refer to. The main objectives of exploratory research are as follow. To establish, a classification of marketing research projects into two main categories: exploratory research and conclusive research. To describe the proper use of focus groups in exploratory research and to clarify their limitations. To describe the case study method, its uses and its limitations. Sometime the data is   not available to the required amount even primary research does not provide a sufficient data. 3.4 Descriptive Research Descriptive research is mostly based on the behavioural studies and attitudinal studies because the information and knowledge can be formatted in descriptive format. For the descriptive research methods, the author normally adopt primary research methods, therefore, surveys, interviews and different kinds of observations which help the author to collect behavioural information about the topic of the study from the respondents. 3.5 Casual Research In order to find out the differences between the causes and effects, the authors are recommended to use causal research methods. (Kotler et al, 2006) This research is also known as experimental design through which the experiments done in different libraries are examined through different methods. There are different variables involved in the research which are examined and those variables can be independent or dependent and their natural relationship is also determined through causal research. In the following table, the author has mentioned the differences between the two approaches; Deductive approach Inductive approach Begins with theory and move to hypothesis followed by focus on research objectives. Starts with close understanding of research Uses quantitative approach to research Associates with qualitative approach to generate theory Promotes idea of experimentation to test hypothesis Generates new theory for research emphasis Source: Saunders M, P. Lewis et al (2007) 3.6 Data Collection: It is the most important part of the research where author has be very careful in selecting the right method for his research. The cost, Duration and results can be changed due to the difference of data collection. 3.6.1 Primary Data Collection The first part of the data collection is a primary method but it is very expensive and time consuming because in which data is directly collected from respondents. The advantage of this method is that it focus on the specific issue while in secondary data may contains details which is not necessary for your research. 3.6.2 Secondary Data Collection As compare with Primary data , this is very easier and less costly. Through secondary data collection method information is collected indirectly and is available to the author through different means. The data which we get is more reliable because this information has already been used by some other. Researchers. 3.6.3 Questionnaires It is a method to get the primary data and used when author wants to get the response from many respondents and author used this method where the data can be compress into small format for easy analysis. There are two types of questions. One has open ended question and respondents has the option to add something as his/her views and the other type is close ended question which has some specific choices. 3.7 Justification of the Research Application The questionnaires method has been used in order to get the information for this research and as per the requirement of the topic this is the best method which author can be used for his study. The reason, why author used this method is that the information got through this method is quality of information. The author is provide the questionnaires to those people who are between the age of 16 to 35 and respond from them is more reliable as all the respondents are the people related to this research. 3.8 Limitation of Research In every research there are always some limitations which are difficult to remove from the research. If the author is well aware about these limitations then author can at least take precautionary steps in order to reduce their negative impact on the results of overall research. Sample size can play a vital role in a manner that if author is able to control the sample size without affecting over all research results. Chapter 4 Summary of the Response Details This part of the project is based on to collect the data and then analyse it after convert it into tabular form and graphical representations. The data collection through questionnaires cannot be neglected because we collected this information through a most reliable source which is questionnaires and it is very important to conduct a survey.   The sample size is 30 to whom Author given questionnaires and asked them to fill it and all of them filled their questionnaires and returned to the Author. It was also assured to them that their personal information will be kept confidential under data protection act. 4.1 Age Distribution. 16 25 26 35 Over 35 14 13 3 4.2 Gender Distributions. Male Female Unspecified 21 9 0    4.3 Change of Taste. Yes Probably Probably Not No 16 7 2 5       4.4   Brand Consciousnesses. Yes No 10 20    4.5   Boost of Energy. Strongly Agree Agree Dont Know Disagree Strongly Disagree 8 12 5 4 1      4.6 Energy Drink is harmful for health. Strongly Agree Agree Dont Know Disagree Strongly Disagree 3 10 15 1 1 4.7 Affordability of Price. 15 30 31 60 61 90 91 120 9 14 5 2 4.8. Reason to buy a new Energy Drink. Brand Price Packing Availability 10 6 8 6 4.9   Use of Caffine is addictive. Strongly Agree    Dont Know Disagree Strongly Disagree 5 16 6 3 0 4.10 Purchase of new energy drink Yes Probably Probably Not No 13 12 3 2 4.11 Interest to buy the Xtreme. Very Interested interested Neutral Uninterested Very uninterested 7 10 9 2 2 4.12. Alternative Energy drinks. Red Bull Sting Booster Power Plus 11 8 5 5 4.13 If this product were available today, when would you be most likely to buy it? Within next month    Between   1 and 3 Months from now    Between   4 and 6 Months from now    Between   7 and   a year from now    I am not interested    15 7 3 1 4   Ã‚   Chapter 5 Data Analysis   In project research when we completed the data collection then the next step towards the project completion is data analysis. The organizational strategy and mindset linked associated with its approach to gain the more profit and good reputation of the company. For the this purpose different organization use different kind of methods and techniques like Competitive price, availability, right product to the right place etc. in order to check the Author’s hypothesis weather the data collection and response from different kind of people is in favor of Author or not Author must analyze the data received. 5.1   Age + Gender Distribution The above calculated results show that among the participants 60% are men and 40% are women who took part within this survey. Author received the response from the different age groups but the major response received from 16 to 35 and according to them male percentage is very high. The respondents have been divided according to their age groups. The collected results are quite understandable those tells that most of the participants belong to the age group of ‘20-30’, 10% belong to ‘Under 20’, 20% belong to ‘31-40’, 105 belong to ‘41-50’, 10% belong to ‘51-60’ and another 10% belong to ‘Over 60’. The results tell that most of the participants who participated in this survey are from the age group of ‘20-30’. 5.2 Change of Taste + Brand Consciousness It is a general perception that company brand and name plays a vital role in order to sale any product but Author’s response which he got different people of different age group is quite opposite from above stated because 67% people told that they are not brand conscious and if they get taste and good price from some non famous company they do not hesitate to buy a new product and among them 77% people shows their intentions that they are ready to change their taste. 43% people are ready to purchase a new energy drink and 40% told probably and it is also a positive sign for the author. 5.3 Boost of Energy + Harmful for Health Energy drinks are the most cheap and affordable way to boosts the energy and it is also proved through the response which Author received from data collection that 67% people endorse the statement that energy drink is most affordable way to increase the energy but on the other hand there is a continuous research ongoing that Energy drink is really harmful for health but there is still some diversion on that opinion that weather massive use of Energy drink is harmful or moderate use is also harmful. 43% people are agreeing with the above stated statement but on the other hand Author also got the response from 50% people they don’t know about this. This is a positive sign but there is a possible loss on profit if in upcoming days people get more aware and become health conscious. 5.4 Use of Caffine is addictive The above results clearly shows that 70% respondent agree with the statement that high use of cafine is really addictive, 20% don’t know about it and only 10 % disagree with this statement. In every Energy drink caffine is used but its quantity is bit high rather than Tea and coffee and there is a discussion in the world that is caffine is addictive or not and 70% people think that yes. It is also very alarming for the author. 5.5 Affordability of Price + Reason to buy New Drink The affordability of price and availability of the product is an important part of any business when there are already some product of the same kind exist and 47% people respond to the that both these things will encourage them to buy a new product and 77% people shows their price range below Rs:60 so it will defiantly help Author to decide their price of the product. 5.6 Interest to buy Xtreme + Competitors As Author knows that already there are different brands in the same market so Author must know that who is the most competitive competitor of his product and response from the populations showed that Red bull (37%) and Sting (27%) are the major competitors. If a company wants to launch a new product then it must know whether people are interested to buy your product or not. Author received the response from 57% people that they are ready to purchase new product and 50% people showed their interest to buy within next month if there is the availability of the product. Chapter 6 Conclusion In the previous chapter the results which Author got were analyzed and discussed comprehensively. In the current chapter the complete study process and findings and then we get the conclusion of this research. The main purpose of this research is to wrap those factors which have still not be discussed and mistreated. Environmental analysis is very important before launching a new product in the market. In the process of analyze environmental factors SWOT and PEST Analysis plays an important role and this analysis can be applied successfully for the efficiency and productivity of the company. Marketing Strategies are also have a vital role in order to place a new product in the market because today is age of marketing and every company use different marketing strategies but for this purpose every company must know that under which strategies where is its position. Product opportunity matrix, BCG matrix and Product life cycle are very important strategies which give you a clear picture that where is you now and how to step ahead towards success. Target marketing is a also very important aspect of this research and this segment of research helps the Author about to apply right marketing tools to the write people and right place. As this is the Energy Drink so people age 16 to 25 are the best customers which company must approach so market segmentation is very important in order to launch a new product. References Answers, 2011.Marketing Research.[Online] available at answers.com/topic/marketing-research[ Accessed at 6 June 2011] Asiamarketresearch,2011. Secondary Research . 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